Library

Returnware

by Tom Schaal · LinkedIn · 2026-07-31

For years, we've measured software by how well it engages us. Daily active users. Time in app. Retention. Sessions. Success is often defined by how much of our attention it can keep. That made sense when software was expensive to build and every product needed millions of users to justify its

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Learn

Sit down, follow along, and have the thing working by the end.

Think

What software is for, and how to tell whether yours is earning it.

  • 2026-07-27

    A better measure

    Four lines I posted this summer — the shortest version I have of what I believe about software.

  • 2026-07-21

    Twelve million apps

    Making software has never been easier. The hard part now is making it truly useful — and being there when it breaks.

  • 2026-07-16

    Chat, Cowork, or Code: what are you really looking to do?

    Claude comes in three forms. You already know chat — here's what Cowork and Code are, and what each is best at.

  • 2026-07-14

    Why I started Platen

    AI changed the economics of who can build software and what's worth building. What makes software meaningful didn't change.

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